Grey
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Campaign Spotlight
Grey Malaysia utilizes AI to visualize nationwide dream study for Coway
KUALA LUMPUR, MALAYSIA — Water, air, and home wellness specialist Coway and creative agency Grey Malaysia have once again joined…
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People
Grey Tokyo promotes Masa Okazaki to Chief Operating Officer
TOKYO, JAPAN — Grey has announced the promotion of Masa Okazaki to Chief Operating Officer of Grey Tokyo, effective immediately.…
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Campaign Spotlight
Grey London makes the most out of getting your hand stuck in a Pringles can
LONDON, UK — Pringles, an American brand of stackable potato-based chips, has launched a pan-European campaign that brings the theme of its hugely successful…
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Campaign Spotlight
Coca-Cola holds Special Olympics in Berlin, launches ‘Your Support is Real Magic’ campaign with Grey
LONDON, UK – Grey launches the “Your Support is Real Magic” campaign for Coca-Cola to spark attention and generate support for…
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Campaign Spotlight
Giga! and Grey Group Singapore embrace generosity in 4th anniversary campaign
SINGAPORE — Celebrating its fourth year, digital mobile service provided giga! has announced its highly anticipated 4th-anniversary campaign, “Feeling Good.”…
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Campaign Spotlight
Grey Dubai and Al-Futtaim IKEA assemble more than just furniture this Ramadan
DUBAI, UAE — Swedish home furnishing retailer Al-Futtaim IKEA, in partnership with its creative and strategic agency partner, GREY Dubai,…
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Campaign Spotlight
Abloy pays tribute to the Hollywood heist film genre, showcases coined term ‘keyvolution’
HELSINKI, FINLAND – Finland-based locking and access management brand ABLOY has launched a brand film campaign to highlight the digitalization…
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Awards News
Here are the winning agencies and campaigns in the WARC Awards for Asian Strategy 2022
LONDON, UK — Campaigns for global brands including Cadbury, Honda, Pantene and McDonald’s, and local brands such as PX Mart…
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People
Grey China names Janice Kok Head of Strategy
SHANGHAI, CHINA — Creative agency Grey China has appointed Janice Kok to the role of Head of Strategy. She joined…
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Campaign Spotlight
Diak returns hundreds of rejection letters to highlight discriminatory recruitment against Finland’s Romani community
HELSINKI, FINLAND — Finland may be one of the most equal countries in the world, ranking among the best in…
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Campaign Spotlight
GREYnJ UNITED’s satirical campaign challenges Thai work culture to attract young talent for Kasikornbank
BANGKOK, THAILAND — The Thai working environment often has distinctive features: hierarchy, deference, obedience, and certain strict conventions embedded in…
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Campaign Spotlight
Campaign Spotlight: Grey Hong Kong launch HSBC Life’s new plan with critically creative film ‘Life Goes On’
HONG KONG — Life insurance company HSBC Life has appointed creative agency GREY Hong Kong to launch its new HSBC…
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Campaign Spotlight
Campaign Spotlight: Gillette Venus drops an encore to its viral song, reminding everyone it’s okay to say ‘pubic’
BOSTON, USA — Nearly half of US women agree that it feels more accurate to use anatomical terms, like pubic,…
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