MANILA, PHILIPPINES — A stalwart in the Philippine advertising and public relations industries has passed on. Jones T. Campos, a multi-hyphenate who served as Executive Director at the Advertising Board of the Philippines (AdBoard), President of the Public Relations Society of the Philippines (PRSP), former Board Director of the Philippine Association of National Advertisers (PANA), as well as President and CEO of Jones PR/JTCampos Corporation, has passed away at the age of 69 on January 29, 2023..
Jones T. Campos was a graduate of the University of Sto. Tomas and was sports editor and write for the campus paper, The Varsitarian. He took his masters at De La Salle University. He also taught at the Ramon V. del Rosario College of Business in DLSU. He was the assistant VP for PR and advertising at Eastern Telecom from 1979 to 1993, and served as head of public relations at Globe from 1993 to 2009.
“The Public Relations Society of the Philippines (PRSP) mourns the passing of one of its pillars, former PRSP President Jones Campos, APR,” the organization said in a statement. “His passing is a great loss, not just to PRSP but to the entire Public Relations and Communications industry of the Philippines. We extend our sincerest sympathies to the Campos family.”
Bien Fernando, President of the Ad Standards Council (ASC), shared, “Through the many challenges and successes of the AdBoard, Ad Standards Council, and PANA-PANA Foundation, Jones shared his time and talent with us. Rest in peace, Jones T. Campos.”
For his part, Norman Agatep, Managing Director for Grupo Agatep, remembers Jones for the latter’s generosity: “Jones was among the first to welcome me to the PRSP when I joined in 2016; I remember being overwhelmed by his generosity then and thankful for his guidance.”
A Pulitzer Prize-winning journalist recalled how Jones helped him as a young journalist: “Jones helped me out a lot, showing me how the industry works, what to watch as there was an explosion of mobile service operators when the Ramos administration broke PLDT’s monopoly.”
Sandy Livelo Hernandez, who worked under Jones at Eastern Telecoms, remarked: “Most of what I know in publishing, I learned from Jones. I don’t think I could be competent doing the F Mag if not for him. Thank you, Jones!”
She added, “I learned the many ironies in life witnessing the life of Jones. He can be the life of the party and yet when solitude is a must, it is there he can come up with the most brilliant ideas. Thank you, Jones, for the opportunity to work with you and learn from you, for trusting and believing in me and our small team at ETPI’s PR and Advertising.”
Adie Pena shared: “Jones Campos and I were fellow panelists at the former AdBoard and fellow professional screeners as well at the Ad Standards Council. He will surely be missed by the numerous Green Archers he collaborated and worked with in the past. Godspeed, my green-blooded friend.”
Ricky Alegre, a friend of Jones and also a long-time contributor to the Philippine advertising industry, shared: “It was during my years at the Advertising Board of the Philippines(ADBOARD) that I really got to meet Jones T. Campos. He always brought to the table his wealth of experience in communications and public relations. Jones approached issues with a sense of confidence with ease that made you feel assured that his approach was based on grounded research. Having been with globe telecom for most of his professional career, Jones knew how to handle crisis PR and had established a good working rapport with the fourth estate. It was also during my time as Chairman of the ADBOARD and Jones was the executive director that his talent in mediation came in very handy to handle the transition of the ad screening from the ADBOARD to the Ad Standards Council (ASC).”
“Farewell my friend and thanks tor all that you have done for the public relations community and the advertising industry… God Bless and Rest in peace,” he furthered.
adobo Magazine Founder and President Angel Guerrero also paid tribute to him by saying: “Jones was a custodian of the Advertising Board of the Philippines for many years, a friend to adobo magazine, was generous with his time, and carried a great smile. He will be fondly remembered and missed. Our sincerest condolences to his family and to his industry friends. May he rest in peace.”
Numerous tributes have poured in for Jones Campos, a reflection on his positive influence on people and on the industries that he served. Our sincerest condolences to the Campos family.
God speed Jones.