Film

Brand & Business: BBH celebrates 40 years with film competition to inspire & support the next generation of creative talent

SINGAPORE — BBH is marking its 40th year with the launch of a global short film competition. Four filmmaking teams from four different countries will be commissioned, with the aim of finding more diverse voices in film and supporting the next generation of creative talent from around the world.

Differently Does It launched on April 26th in the UK, US, Shanghai, Singapore, and Mumbai, with a brief themed around ‘Difference’. Applications opened on the dedicated portal on the 4th May, and will remain open for four weeks. The four winners will be selected in July with each receiving a budget of £20,000 to create four short films. In addition, they will receive a masterclass from a renowned director as well as creative guidance from BBH creative leaders to support the development of their vision.

The four films will be premiered in a showcase in London in December 2022, and launched on the international film circuit at the end of the year. The four winning teams will be selected from across BBH’s locations, with one winner from the UK, one from the US, and two from Asia.

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Sascha Kuntze, Chief Creative Officer at BBH Singapore added: “Nurturing new talent is the single most important thing we can do as an industry to shape our future. I am looking forward to seeing fresh new perspectives on storytelling that bring a true difference – something that has been instrumental in shaping BBH since day one.”

The winners will be selected with a focus on supporting talent from under-represented backgrounds. Their ideas will be judged by a panel of filmmaking and creative experts including playwright and screenwriter Rita Kalnejais, alongside a panel of creative leaders from across the BBH Global network.

Wendi Chong, Executive Producer and Head of Production explained: “There is a growing pool of really exciting new talent in the region that we would love to see shine. As BBH we have always seen ourselves as fully immersed in the creative culture that is buzzing all around us.”

Differently Does It launches as BBH enters its fifth decade with a new generation of leaders at the helm globally; with CFO & COO Natasha Lindsay-Barker, CCO Sascha Kuntze, CSO Chris Chalk and MD Sid Tuli heading up the Singapore operations.

Sid Tuli, Managing Director added: “We have a 40 year legacy of creative excellence built on the power of difference to make a difference. This short film competition is a chance to celebrate a huge milestone for the agency and put a spotlight on undiscovered talent in the region. I can’t wait to see what comes out of it.”

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