Sony Pictures Television Networks appoints new business head

 

Punjabi will report to Ricky Ow, executive vice president and general manager, Networks, Asia, SPT, who is based in the company’s regional office in Singapore.

 

In addition to overseeing the day-to-day management of AXN and Animax in India, Punjabi is charged with driving marketing strategies to grow the channel brands and to pursue further distribution opportunities. He will develop business opportunities and channel equity and also lead the team in developing strategy for new channels as well as oversee the development, acquisition, and production of content for SPT Networks, Asia’s channels in the region.

 

Punjabi will also work closely with Sony Pictures Entertainment’s subsidiary company, Multi Screen Media Pvt. Ltd. (MSM), which oversees advertising sales and distribution for AXN and Animax in India.

 

“We are pleased to welcome Sunil to drive our business in India. His acumen and experience across all functions will be key assets to lead our channels to greater heights in one of Asia’s largest and most competitive TV markets,” said Ow.

 

Punjabi joins the company from one of India’s top three film exhibition chains, Cinemax India Ltd., where he served as Chief Executive Officer from 2010. Prior to that, he served as Senior Vice President for Business Development at Multi Screen Media Pvt. Ltd., where he lead the new media, mobile telephony and syndication divisions’ integration with the company’s sports and music TV channels.

  

With this appointment, Punjabi brings 12 years of well-rounded experience in the Indian media and entertainment industry across key business functions including advertising sales, marketing, theatrical exhibition, business development, production, distribution and operations.