Film: Approach Entertainment partners with upcoming Bollywood film “Juni – The Last Prayer”

MUMBAI, INDIA – India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has partnered with upcoming Hindi Film “Juni – The Last Prayer.” The Hindi Feature Film will be released in theatres all over India on Apr. 8. It has been produced by Mumbai-based Production house Juni Films. Approach Entertainment will be handling all its PR, Advertising, Marketing, Promotions, Digital, Brand & Media Partnerships, Events, and other related activities. Approach Entertainment has also bagged Service Excellence Award by Worldwide Marketing Organization Recently.

“Juni – The Last Prayer” is among the few Bollywood Hindi Feature films which will be released in theatres after the lockdown. The film has been directed by a debutant director and actor Anurag Sharma and its post-production was completed recently. The film is based on the Misuse of 498A and myths around God, religion, and spirituality. The central character has been played by Anurag Sharma who has portrayed a young entrepreneur facing domestic and business issues at the same time and how he overcomes them. The first look of the film, teaser, and trailer will be launched soon and other promotional activities are being planned. The film has been shot in Mumbai, Chandigarh, and Himachal Pradesh.

Approach Entertainment has also roped in Changa short video app as Digital Partner and innovative promotions with Changa and its influencers are being planned. The film will be released simultaneously in all distribution circuits and later on, it will also go on major Indian OTT. Juni Films and Approach Entertainment will work on innovative promotions to bring the audience to the theatres again. The film will be extensively promoted through PR, Digital, Events, and the trailer will go on TV Channels. Promotions and events around the main theme of the film are also being planned. The trailer of the film will be out in March. Approach Communications is PR Partner, Approach Bollywood is Digital Partner & Go Spiritual India is Spiritual Partner with the Film.


On partnering with Approach Entertainment for Film Marketing, Anurag Sharma said “ Juni Films & Approach Entertainment are close partners with a long term vision. We have been working together on the project from scratch and I am looking forward to my innings in Bollywood with Approach Entertainment. We will keep working on unique stories which are waiting to be told. Juni Films will also announce another project soon.”

Talking about the association with Juni Films, Sonu Tyagi, Director, said “We have been also managing Anurag Sharma’s personal profile in acting and Bollywood. So we partnered to handle the entire media, communications, and marketing for Juni – The Last Prayer. Over the years, we have done excellent work in Celebrity Management, Films & Entertainment Marketing, and Branded Entertainment & Productions, so we will plan and execute the activities in such a meticulous way that it brings the audience back to the theatres which are shying away from theatres because of the corona.”

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment Group also bagged Worldwide Marketing Organization’s Service Excellence award very recently. Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood.

In addition to business enterprises, the group is also having Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

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