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adoboLIVE! Scott Donaton, Global Chief Creative & Content Officer, Digitas at Spikes 2018

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“The future belongs to agencies that tears down the wall,” Digitas’ Global Chief Creative & Content Officer Scott Donaton said during his talk, “Tear Down The Wall (Between Creative and Content).” He also revealed why the Mad Men advertising days are behind us, and how a connected approach can help spark the next creative revolution.

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