ASIA-PACIFIC – SYDNEY, AUSTRALIA, SEPTEMBER 28, 2010 -Leo Burnett Sydney has been awarded the eBay Australia account after a competitive four-way pitch involving Host, BMF and Whybin TBWA.
"After an in-depth pitch process we are pleased to be partnering with Leo Burnett to develop our major consumer facing marketing creative," said Hamish Stone, Head of Marketing, eBay Australia. "Leo Burnett was the partner of choice as there is a healthy balance of creativity and thinking nestled within a solid agency that credibly maintains a boutique feel. The team at eBay is looking forward to working with Leo Burnett to move consumers’ perceptions of our brand and offer, through innovative and creative marketing that stands out in the cluttered retail marketing space."
Todd Sampson, CEO of Leo Burnett said, "eBay is a brilliant global brand with big ambitions. We are lucky to have them as a client and have lots of ideas on how to help them grow their business. It has been another year of record growth for us and we are very proud of this win."
