MANILA, PHILIPPINES – The Philippines’ biggest film production company, Star Cinema, and streaming and social entertainment platform, kumu, announced a partnership in a movie that they aim to produce this year.
This romantic-comedy movie will be directed by the blockbuster director Cathy Garcia-Molina.
“The pandemic has shown us the power of social media, ipinakita nito na kahit magkakalayo tayo, kaya nito tayong ipaglapit. That’s a big, big part of the story of the movie that we are all so excited to do,” said ABS-CBN Films managing director Olivia Lamasan. “It is going to give rise to new talents and hopefully new loveteams.”
The movie partnership hopes to bring the audience a different kind of entertainment viewing experience.
“We’re so excited as we bring together the first-ever movie where viewers can also be part of. This is a first in Philippine movie history. Since kumu is focused on its community, we found a way to make them a part of it,” kumu senior vice president for business development Paolo Pineda said.
Direk Cathy also shared her excitement with the project that will bring a new avenue for rising stars.
“I’m so excited because I’m part of both worlds, kumu and cinema. Nag-yes ako agad, shooting na hindi sa labas, kasi takot ako lumabas. But more importantly, the reason why nagustuhan ko ang proyektong ito is because makaka-create tayo ng bagong avenue for new artists,” she said.
kumu is a powerful social media platform that brings the voices of Filipinos from all over the globe at the forefront. Aside from presenting users real-time earning opportunities as a live streamer, chances to win cash in various game shows, and engagement in campaigns, kumu also fosters communities that ignite relevant discussions among Filipinos.
Star Cinema is the country’s largest film production and distribution company that produced and released most of the highest-grossing Philippine films of all time. Their films targeted mainstream viewers with film genres ranging from action, drama, comedy, horror, and fantasy. Star Cinema is also known for romantic-comedy films that made us fall in love, over and over again like One More Chance, My Ex and Whys, Hows of Us, Hello, Love, Goodbye and a lot more.
Over the past two decades, Star Cinema movies have discovered generations of talents and love teams that the Filipinos loved and supported. And with that, they continue the mission to discover and hone new talents with it’s very own, RISE Artists Studio.