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2017 LIA announces The NEW shortlist

Seven entries from Asia have made it to the 2017 London International Awards (LIA) The NEW shortlist. TBWA\Hakuhodo, CJ WORX, Cheil Worldwide, Seoul, BBDO Bangkok, Cheil Worldwide, Hong Kong, Dentsu Inc. McCann Worldgroup India all had one shortlisted entry each. 

The NEW category sets out to recognise work that sat outside traditional media definitions and reflected the rapid changes in the marketing landscape. 

These are the shortlisted entries from Asia:


Creative Use of Data

Green Light Run
adidas PureBOOST


The Unusual Football Field Project
AP (Thailand)

Media Creativity

Heat Tech Window
Heat Tech
Cheil Worldwide, Seoul

Product Innovation

Hearing Rescue
Thai Health’s Wellbeing Project
BBDO Bangkok

Safety Bags
Cheil Worldwide, Hong Kong

Smile Lock Outlet
Open Road Project
Dentsu Inc.

The Immunity Charm
Ministry of Public Health, Afghanistan
McCann Worldgroup India

There were a total of 52 shortlisted entries produced by the jury headed by Amber Finlay, Senior Director, Global Brand Communications, Converse and composed of Johan Jäger, Executive Creative Director, Jung von Matt Sweden; Adam Jenkins, Executive Producer, Framestor Labs, Framestore; Rafael Jimenez, Founder/CEO Seenapse; Valerie Madon, Chief Creative Officer for Southeast Asia, Havas; Emad Tahtouh, Director of Applied Technology, FINCH; and Faris Yakob, Co-Founder/Partner, Genius Steals.

See the full The NEW shortlist here

Winners will be announced and awarded on November 1, 2017. 

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