ASIA-PACIFIC – APRIL 2011 – The past month has been filling up with good work and new talent at the Sweet Shop. The production house was named Hotshop of the Year in Australian Creative, a publication covering the latest in design, photography, production, and advertising.
"The Sweet Shop has undergone significant change in the past 12 months. It has morphed from being a service company to a content player, developing its own intellectual properties and creating world-class content. It was this expansion that particularly impressed the judges" says Larissa Meikle, editor of the Australian Creative.
George Mackenzie of the Sweet Shop’s New Zealand office also hosted the postponed Fabulous Four 2010 session at ADFEST 2011 in Phuket, Thailand. The Fabulous Four are the winning directors who showcase their films at ADFEST. Last year’s batch was unable to showcase their films due to ADFEST 2010’s cancellation, but got the chance to do so this year. MacKenzie led the program and discussion, and got to take home a Gold for Direction, for the Sweet Shop’s work on Lotto ‘Lucky Dog’.
The production house also got some fresh talent in, adding Mario Zozin for global representation and management and Chris Woods on their roster of directors. Zozin is a German director whose credits include Adidas’ Pure Performance spot, One.org’s ‘One’, and the Philharmoniker Hamburg’s ‘Biggest Concert in the World’ which won two Gold Lions at last year’s Cannes Lions Advertising Festival. Woods is the director behind the Skittles Touch ‘Cat’ commercial, and also has a Lion to his name for his Orange work.
To top it all off, Sweet Shop director, Sam Holst’s short film ‘Meathead’ is set to premiere at the 64th Cannes Film Festival. Work cannot be much sweeter for this production outfit.
