ASIA-PACIFIC – BUSAN, KOREA – JULY 28, 2011 – The organizing committee of AD STARS 2011, chaired by Busan city mayor Nam-shik Heo, has announced that the 1,267 works were selected for the final round after evaluation by 105 preliminary judges from 39 countries.
As of the closing date, the number of entries from 46 countries was 7,130, recording explosive year-over-year growth of 31%. The 1,267 works that advanced to the final round, which will be held August 25 to 27, will contend for the grand prize throughout a final screening process conducted by 26 world-class creative directors from 16 countries. A cash prize of USD10,000 will be awarded to the grand prize winner.
This year 17.8% of the total entries qualified for the final round. One hundred and eighty-four domestic entries and 1,083 works from foreign countries advanced to the final. By category, 661 product service, 286 craft and 214 public commercial entries were selected. In the product service category, electronics, IT and office supply-related advertising recorded the largest number of 214 finalists, followed by 107 works in the financial service sector. In the interactive sector, newly established this year, 90 works were selected.
By countries, entries from South Korea topped the list (184 works), followed by Thailand (127), Philippines (116), Indonesia (113) and Japan (84).
Judges for the final round are:
Neil French, jury chair
Guy Venables, Executive Producer / Managing Director, LOOK Management
and Production, Australia
Pancho González, Executive Creative Director, Inbrax Chile
Johan Vadkidis, Executive Creative Director, AKQA, China
Jonathan Tay, Managing Director, CLIQ Asia, China
Chris Jones, Executive Creative Director, Tribal DDB Shanghai, China
Nils Andersson,Chief Creative Officer, Y&R, China
Christian Fritsche, Global Creative Director for Audi, Kempertrautmann, Germany
Graham Kelly, Executive Creative Director, Ogilvy One, India
Yerry Indrajaya, Head of Art, Y&R Indonesia
Kaoru Matsui, Senior Creative Director, DENTSU INC, KANSAI, Japan
Masaaki Fukuoka, Creative Director, HAKUHODO INC, Japan
Thomas Hong-tack Kim, Executive Creative Director, Cheil Worldwide, Korea
Bo Hyun Hwang, Executive Creative Director, HS AD, Korea
Hye Jin Won, Creative Director, Innocean Worldwide, Korea
Euna SEOL, Co-founder and Creative Director, PostVisual, Korea
CK Tan, Creative Director, Ogilvy & Mather Malaysia
Brandie Tan, Executive Creative Director, BBDO Guerrero/Proximity Philippines
Razvan Capanescu, Chief Creative Officer, Publicis Romania
Tay Guan Hin, Regional Executive Creative Director, JWT South East Asia, Singapore
Sonal Dabral, Executive Creative Director, Bates 141, Singapore
John Merrifield,Creative-at-large, TBWA Asia-Pacific, Singapore
Adam Siriraka, Executive Creative Director, NUDEJEH Ltd., Thailand
Thirasak Tanapatanakul, Executive Creative Director, Creative Juice Bangkok, Thailand
Alejandro Ortiz, Creative Director, Casanova Pendrill USA
Patrick Tom, Executive Creative Director, TBWA\ Vietnam
Eui-ja Lee, Co-Chairperson of AD STARS executive committee, said, “It was not easy to select the finalists from among 7,130 excellent works from 46 countries. You will see a lot of outstanding advertising works that drew global attention in this year’s final round.”
For more information, visit www.adstarsfestival.org.
