Omnicom Media agency PHD has been appointed as the media agency of record for De’Longhi in China, further strengthening its premium lifestyle portfolio. PHD China will manage integrated media strategy planning, media buying and execution, competitive analysis, media landscape research, and data analytics and tracking, all aimed at accelerating De’Longhi’s brand growth and deepening consumer engagement in the market.
The agency’s approach will be rooted in a deep understanding of audience behaviour and decision journeys, enabling more structured and effective communication across diverse consumption scenarios.
Originating from Italy, De’Longhi is a renowned premium lifestyle brand celebrated for its expertise in coffee machines and kitchen appliances. With a significant global presence and a loyal consumer base, the brand is well-positioned to capitalise on China’s rising demand for quality-driven and experience-led living.
In today’s evolving premium categories, growth is increasingly driven by compelling content, immersive experiences, and brand relevance, rather than solely by channel scale. Marketers in this space prioritise balancing brand consistency with robust performance outcomes. To address this, PHD China will leverage the power of Omni, Omnicom’s advanced intelligence platform, alongside innovations in Generative Engine Optimisation to ensure De’Longhi maintains its competitive edge and achieves transformative growth in the AI era.
Cynthia Zhang, CEO of PHD China, said, “Lifestyle brands, particularly those built around coffee culture, are shifting from product-led narratives to experience-driven engagement. Today’s media strategy must to reflect changing consumer contexts while maintaining a distinctive and consistent brand voice across all touchpoints. We look forward to supporting De’Longhi in building a sustainable and scalable growth trajectory in China, helping them to outthink, outpace, and outgrow the competition.”
