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ADFEST 2017: McCann Worldgroup India’s ‘The Dead Hour’ by Nescafé rises to the top, wins Grande in Promo Lotus

PATTAYA – A campaign by McCann Worldgroup India for Nescafé that perked people up as effectively as a cup of steaming hot coffee earned the Grande award in the Promo Lotus category at the Asia-Pacific ADFEST 2017.

As part of the brand’s #StayStarted campaign, McCann told a story of Rishi, a radio jock of an early morning show–so early that no one is actually up to listen and give him a call. But as he drinks his cup of Nescafé, he comes up with a brilliant idea that turned things around–no one’s listening to his show and therefore, it is a perfect venue to voice out a person’s feelings, complaints, and hidden desires. And that’s how he finally got people to listen and call his how.


The jury gave six Gold Lotus to McCann Melbourne (3 Golds), Taproot Dentsu, McCann Sydney, and Leo Burnett Melbourne.

Here’s the full list of Promo Lotus winners:

Adfest 2017 Winners – Promo Lotus by adobo magazine on Scribd

Partner with adobo Magazine

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