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adobo magazine tops Effective Digital Publishing at Asian Publishing Awards 2011

ASIA-PACIFIC – BANGKOK, THAILAND, JULY 11, 2011 – adobo magazine‘s digital platforms topped the Effective Digital Publishing category, joining nine other winners and 16 Excellence awardees in 11 categories at the Asian Publishing Awards (APA) on July 8 at The Landmark Bangkok. 
The APA recognizes best practices in publishing across the region and incorporates the Asian Magazine Management Awards, Asian Book Publishing Awards, and the Asian Corporate Communications Awards. The awardees were culled from 63 entries submitted by 29 companies.
 “It might come as a surprise that a niche publication from the Philippines with few resources can be recognized in the region as the best in digital publishing. But this is the world we are living in today, a world where a small team can produce both a print publication and its multimedia formats, and maintain thought leadership in the process,” said adobo magazine Editor-in-Chief Angel Guerrero in her acceptance speech. 

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ABS-CBN’s Mark Yambot and adobo’s Angel Guerrero with their APC trophies

“Adobo Digital”, adobo’s interlinked platform consisting of SMS alerts, online videos, email newsletters, website, special coverage microsites and social media, was one of the two Philippine winners.  ABS-CBN Publishing, Inc.’s Metro Magazine iPad Edition was named winner for Best Use of Screen Tablet Platform.
Two Philippine entries were given Excellence awards: Hinge Inquirer Publications’ Targeted Multimedia Platform in the Innovative Business Models category and Manila Water’s The Path of Pat Tubig:  Water and Wastewater Trail Program in the Innovative Corporate Communications in a Multi-Media World category.
The Lifetime Achievement Award was given to Nation Multimedia Group Ltd’s Dr. Thanachai Theerapatvong, who has been at the forefront of Thailand’s publishing industry for decades.
Chairing the board of judges for the Asian Publishing Awards were Steve Garton, Synovate Limited Hong Kong; Fabien Tanner, Swiss Post International; Marina Go, Independent Digital Media Australia;  Andrew Duck, Audience Media Vietnam; Mark Laudi, Hong Bao Media Pte. Ltd. Singapore; Remco Koster, WoodWing APAC; Gary Gopinathan, Bizitmedia Consulting Pty. Ltd. Australia; Allein Moore, AdAsia Media Pte. Ltd. Singapore; Joanne Teoh, Sapphire Studios Singapore;  Dr. Dennis Gonzalez, National Book Development Board Philippines; E. Abraham Mathew, CyberMedia India Ltd.; and Dr. Frank Cintamani, Beaumont Publishing Singapore. 
The awards gala capped the two-day Asian Publishing Convention (APC) which brought together 248 delegates from 17 countries representing 132 companies. 48 speakers and 37 exhibitors participated in the convention.
For more on the APA and APC, visit
Photos courtesy of Carlo Tadiar via Twitter.
The full list of award winners and excellence awardees follows.
Category : Multimedia Consumer Research 
Excellence Award:  Alphabet Media Pte. Ltd., “FutureGov Research” (Singapore)
Category : Advertising Delivery
Winner: Alphabet Media Pte. Ltd., “Channel Sponsorship” (Singapore)
Excellence Award: Singapore Press Holdings, “Singapore Blog Awards 2010” (Singapore)
Category : Innovative Business Models
Winner: Commonwealth Publishing Group, “An In-depth Guide to Shanghai World Expo” (Taiwan)
Excellence Award:  Hinge Inquirer Publications, “Targeted Multimedia Platform (TMP)” (Philippines)
Category : Effective Digital Publishing
Winner:  Adobo Magazine, “Adobo Digital” (Philippines)
Excellence Award:  CommonWealth Magazine Group “Do Active Green Living and Eliminate CO2 from Taiwan!” (Taiwan)
Category : Best Use of UGC (User-Generated Content)
Winner: Alphabet Media Pte. Ltd. “GovNet” (Singapore)
Excellence Awardees: CommonWealth Magazine Group, “Do Active Green Living and Eliminate CO2 from Taiwan!” (Taiwan) and Singapore Press Holdings Limited “Singapore Blog Awards 2010” (Singapore)
Category : Best Use of Screen Tablet Platform
Winner:  ABS-CBN Publishing, Inc. “Metro Magazine iPad Edition” (Philippines)
Excellence Award: Trends Media Group “Special Issue of Trends Cosmopolitan for iPad” (China) and MediaCorp Pte. Ltd. “Style: magazine iPad application” (Singapore)
Category :  Best Use of Social Networks
Winner:  U Magazine, HKET “Pursuing Social Power: U Magazine Facebook fanpage” (Hong Kong)
Excellence Award: Alphabet Media Pte. Ltd. “FutureGov Asia Pacific Magazine” (Singapore)
Category : Best Use of Design, Layout and Presentation
Winner: MediaCorp Pte. Ltd. “ELLE Spring/Summer 2011 Trends booklet, March 2011” (Singapore)
Excellence Award:  Technology Review India “(1)PHOTO ESSAY (2)DEMO” (India)
Category : Best use of multimedia marketing by a book publisher
Winner:   Commonwealth Publishing Company “You Can Make a Difference, Too” (Taiwan)
Excellence Awards: One Media Group Limited “Sammi Cheng – eBOOK” (Hong Kong) and HarperCollins Publishers India “The "Who is Johnny?" Campaign” (India)
Category : Best book / Best writer on Asian Socio-Economic or Media scene
Winner:  Paiboon Publishing “The Interpreter’s Journal” (Thailand)
Excellence Awards:  Katha “Chouboli and Other Stories” (India) and Maverick House Publishers “A Secret History of the Bangkok Hilton by Chavoret Jaruboon & Pornchai Sereemongkonpol” (Thailand)
Category :  Innovative Corporate Communications in a Multi-media World
Winner:  Hong Bao Media (Holdings) Pte. Ltd. “Cable & Wireless Worldwide Low Latency Networks” (Singapore)
Excellence Awards: Manila Water Company, Inc. “The Path of Pat Tubig:  Water and Wastewater Trail Program” (Philippines) and Sirimedia Co., Ltd. “Andaman 365° Application on iPad in App Store” (Thailand)
Winner: Chuan Looi (Malaysia)
Excellence Awards: Chiang-Liang Hsiao (Taiwan) and Bona Soertito (Indonesia)


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