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Angel Locsin and Phil Younghusband get closer for Century Tuna

PHILIPPINES – JULY 2011 – On the same day the Philippine Azkals football team won 4-0 over Sri Lanka in the World Cup qualifiers, PC&V Communications launched a new campaign for Century Tuna bannered by endorsers Angel Locsin and Fil-Brit Azkals star Phil Younghusband
 
Says ECD Shu Manalo, "The TVC features the endorsers and several talents, each with individual quirks written on their shirts, which they then remove to display their beautiful bodies. It’s a message to every person to bring out the best in themselves, with the help of Century Tuna, the one with the highest level of Omega3." 
 
 

 
The campaign hinges on the concept of showing off the best in you and rubbing off the love for positivity and healthy well-being on every person that you meet. "What people see is not always who we really are inside. We want to tell our consumers that Century Tuna lets you bring out the best of who you are – happier, healthier, and sexier," says Greg Banzon, Vice President and General Manager of Century Canning Corp.
 
Billboards shot by Xander Angeles also appeared all over the metro on the day of the launch, looking straight out of a fashion spread.  For a brand that has been around for decades, the reinforcement of a healthier, sexier image keeps it trendy and relevant to the young, health-conscious market.
 
Barely 48 hours after launch, the TVC directed by Jun Reyes chalked up 9,793 hits on Youtube; and the entire campaign earned 5,436 likes and generated 777 comments on various Facebook pages and approximately 400 tweets. 
 
For the fans, here is a behind-the-scenes video of the shoot.
 
CREDITS
Client: Century Canning Corporation
Agency: PC&V Communications, Inc.
Pres. & Chief Creative Officer: Ariel Comia
Executive Creative Director: Shu Manalo
Associate Creative Director: Dusko Almosa
Senior Copywriter: Migs Marfori
Art Director: Kat Suiza
Management Supervisor: Bev Mendoza
Account Director: Galle Buenaventura
Senior Account Manager: Aylnn Tenorio
Director: Jun Reyes
Production House: Unitel
Print Photographer:  Xander Angeles
Stylist: Pam Quiñones

 

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