ASIA-PACIFIC – SHANGHAI, CHINA, JULY 8, 2011 – Gloria Li has been promoted to the position of Chief Executive Officer of the Trading and Accountability Division known as OPERA, at Omnicom Media Group China. In her new role, Gloria will report to the CEO of Omnicom Media Group, China, Doug Pearce and President & COO of Omnicom Media Group, China, Ian Lee, and work closely with Siewping Lim, CEO, OMD China and Mark Heap, CEO, PHD China on client deliverables for both the agencies under the network.
Commenting on the promotion, Elaine Ip, former CEO Omnicom Media Group, China, now Advisor, New Business Development China, Omnicom Group Inc, said, “Gloria has been instrumental in building our organization’s buying competitiveness, proven by OMD China’s six-years continuous ranking of A/ A+ by RECMA in their industry report and our extremely high client retention rate in a fiercely competitive market.”
“Over the past seven years, the China media industry has seen unparalleled challenges in TV buying – government policy changes, media consolidation, drastic viewership shifts, and threat of new media – making the broadcast buying even tougher. Omnicom Media Group’s trading division under the leadership of Gloria responded to these challenges intelligently, turning them into opportunities for our clients, achieving continuous cost efficiencies,” added Ip.
Barry Cupples, CEO, Omnicom Media Group, Asia Pacific said, “I have worked closely with Gloria and Elaine in building a stronger offering over the last three years and Gloria has been a key ingredient in the success we have enjoyed across that period. We are delighted she has accepted the move to a wider responsibility to lead OPERA in China.”
Gloria Li said, “This is a great opportunity and I am thankful for the trust bestowed in my capabilities. I will continue to work closely with the senior management team to deliver on our client’s cost targets, enhance ROI and maximize buying effectiveness for our clients.”
Prior to her promotion, Gloria Li was Head of TV Trading, Omnicom Media Group China. Over the years, Gloria has built and mentored an efficient buying team that embodies the can-do culture of Omnicom Media Group, earning respect from clients and colleagues.
