CHINA – In an effort to boost its creative offering and profile across China, Isobar appointed Francis Lam (left) as Director of Creative Technology and Wen Louie (right) as Group Creative Director. Both Francis and Wen will be based in Shanghai and report to Isobar China’s Chief Creative Officer Tim Doherty.
“We’re growing our creative technology and our storytelling capability and they will round out our senior creative team within the agency. Like every creative agency in China that is trying to grow, Isobar is in a battle to attract top Chinese talent. We have an amazing client roster and we hope that we can provide a great platform for creative thinkers across all disciplines to show off what they can do,” said Rohan Lightfoot, Managing Director of Isobar Shanghai.
With a background in computer science and media art in the bag, Francis is mainly responsible for developing digital and interactive ideas from brief to prototype, and prototype to delivery, while ensuring the most innovative, fresh, relevant and appropriate use of new and existing technology and is responsible for cultivating this approach to technology throughout Isobar China’s creative team.
Prior to joining Isobar, Francis was Interactive Creative Director of Wieden + Kennedy Shanghai for five years. Francis holds a Master of Science in Media Arts and Sciences from MIT Media Lab. He also has a BA in Visual Communication and a BSc in computer science.
Wen Louie, on the other hand, is a copy-based creative veteran with over 15 years’ experience, and has lived in France, the United States, Australia, Hong Kong and China.
His works have been awarded at Cannes, One Show, New York Festivals, Adfest and Effie. He was named Asia-Pacific AdFest Young Creative of the Year 2003 and Hong Kong’s top-ranked creative in 2007. Wen was a Senior Group Creative Director at Leo Burnett Shanghai before taking his role at Isobar.
“I’m so excited to have both Francis and Wen joining the team in Shanghai. They both have impressive track records developing award-winning creative. And with them on board, we’ll be able to raise the quality of our creative product and develop bigger, technologically enabled ideas for our clients that know no limits – ideas that can span geographies and channels and can connect consumers and brands in surprising new ways,” Tim Doherty, Chief Creative Officer of Isobar China commented.
