Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
‘AFL Anywhere’ positions Australian Football League fashion beyond the stadium with HoMie and Town Square
HoMie is redefining what Australian Football League (AFL) merchandise looks like with the launch of its latest AFL collaboration, a…
Read More » -
You’re not alone: Wellspring Melatonin tackles Filipino’s 3AM Thoughts in latest campaign with Leron Leron Sinta
If you’re reading it at 3AM because your brain has decided it’s the perfect time to ask life’s most random…
Read More » -
‘Aura Farming Boy’ Dhika leads Hyundai Cup 2026 campaign celebrating ASEAN togetherness
As part of the Hyundai Cup 2026 campaign, Hyundai Motor Asia Pacific collaborates with viral sensation “Aura Farming Boy” Dhika,…
Read More » -
Prudential turns everyday commitments into regional campaign with Dentsu Creative Singapore
Prudential plc has unveiled “Promises, made real.”, a new regional marketing campaign spanning eight markets across Asia. Developed with Dentsu…
Read More » -
Rare Beauty’s second fragrance blooms through transformation in new Fred & Farid campaign
Rare Beauty, the beauty brand founded by Selena Gomez, today reveals the global campaign for RareBeginnings Eau de Parfum, its second fragrance. The work is created by Fred & Farid, marking the…
Read More » -
JvM NERD debuts One Last Stand, a Roblox tournament platform for live brand experiences
Jung von Matt NERD is expanding its footprint into game publishing with the launch of One Last Stand, its first…
Read More » -
The LEGO Group brings Olivia Rodrigo’s world to life with five collectible LEGO Editions sets
The LEGO Group and Olivia Rodrigo have unveiled the new LEGO Editions Olivia Rodrigo collection, a collaboration that invites fans…
Read More » -
Flipkart transforms Chennai’s iconic Ranganathan Street into an interactive print experience
In partnership with 22feet, part of Omnicom Advertising India, Flipkart has brought the spirit of Chennai’s iconic Ranganathan Street to…
Read More » -
Goldilocks launches the NEW Luscious Gooey Choco Cake
Goldilocks, the country’s most beloved bakeshop, is celebrating its milestone 60th year with the launch of the Luscious Gooey Choco,…
Read More » -
To see is to believe: Inside Maya’s bold new approach to saving
As digital banks and mobile payments become more accessible and redefine the financial norm, consumers are bombarded with new campaigns,…
Read More » -
adoboPicks: These campaigns remind us that creativity is at its best when it helps improve people’s lives
As audiences become more discerning and attention harder to earn, the most meaningful campaigns are no longer those that simply…
Read More » -
CJ WORX turns newborn blankets into guides for hearing rights in Thailand
The ability to hear is one of the very first gifts every child is born with. It is the foundation…
Read More » -
Ogilvy Singapore, CNB expand Uninfluenced campaign to tackle permissive drug conversations
Ogilvy Singapore and the Central Narcotics Bureau (CNB) have launched the second year of Uninfluenced, a three-year public education effort…
Read More »