CEBU – Hundreds of eager digital enthusiasts trooped to the Skyhall of SM Seaside Cebu for the day two of the first Bai City Conference in the country. Bai City Con is a conference geared towards teaching trends, tools, and practices of the New Media.

Joey Ong, Executive Creative Director of DOJO, a young agency under the Dentsu Aegis Network, kick-started the second day of the conference with a very engaging talk on how to do marketing with millennials. He shared how to market products to millennials effectively especially now that their attention span is less than that of a goldfish.

Joey Ong, Executive Creative Director of DOJO

Ong reiterated seven key points: Do something you’ve never done before, tell a story, use social media wisely, don’t be a chatbot, own a moment, listen to your market, and create your own influencers. “To sell to a millennial, stop selling the product. No one likes a hard sell. It’s better to sell a story,” he cited.

David Cua, Executive Director of RGC, delved into the art of making a social media star in Cebu, where talented individuals are beginning to unleash their talents online and create content that boosts engagement and drive traffic, and therefore attract advertisers and brands. Cua stated three things to remember: understanding your product, understanding content, and remembering to always make people ‘feel’.

Earl Valencia sharing the most important leadership traits to lead the next digital century

Sharing some of the most important leadership traits to lead the next digital century was Earl Valencia, Managing Director for Digital Catalysts, Operations Strategy and Transformation of Charles Schwab Company. Valencia said that knowing yourself and being able to extend empathy is vital in the digital century. “Empathy will be the biggest leadership trait in the future,” he said.  

Moreover, Valencia and Ron Hose, Founder and CEO of Coins.ph, a platform where people can pay bills, buy load, purchase bitcoin and send money even without having a bank account, helped audience understand the basics of digital currency (e.g. Bitcoin, Ethereum, Altcoin, Blockchain, etc.) and discuss the future of payments in the country as it gradually yet continuously adapt to a cashless payment system.

Earl Valencia and Ron Hose talks about the future of payments in the Philippines

Insightful discourses or ‘Fire Side Chats’ among industry leaders about the current state of social media in the country and understanding millennials are also some of the highlights of the day. The audience learned how social media transformed over the years and how it has helped brands to build and sustain a relationship with their audience. Moreover, digital savvies also learned tips and tricks in marketing products that will entice the millennial and Gen Z market.

Industry leaders talking about understanding millennials