JAKARTA — BBDO and Proximity Indonesia has appointed Randy Rinaldi as Executive Creative Director. He joins to strengthen the senior management team of BBDO and Proximity Indonesia, as well as being responsible for expanding the agency’s creative portfolio.

Rinaldi was previously ECD for Grey Indonesia over the past four years. He has a stellar reputation not only in terms of awards won, but also the strong client relationships he has developed. With 18 years in the industry, Rinaldi is known as someone who pushes the boundaries and approaches everything with passion.

Rinaldi has honed his skills and experience working on local and global brands including Procter & Gamble, Nestle, HSBC, LG, Samsung, Telkomsel, BCA, Mayora, Mitsubishi Motors and Gudang Garam.

Rinaldi says, “There is a certain buzz in the air when you speak to someone from BBDO. The network breathes creativity. In Indonesia, everyone is ready to make great things happen. I’m excited to be part of the team.”

Intan Mokhnar, Managing Director, BBDO and Proximity Indonesia, commented, “Rinaldi shares my vision for what a great agency should be and has the ability to get us there. I’m excited to have him as a partner and to see him raise the bar for our clients.”