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BBH Singapore is Ad Age Magazine’s International Agency of the Year 2018

SINGAPORE – BBH Singapore has won Ad Age’s ‘International Agency of the Year’ Award. An incredible achievement for a Singapore Agency, but not the first time that it has been awarded; it also came runner-up three years ago (2015).

The award is based on the criteria of: Agency growth, outstanding creative work, innovation, and contribution to clients’ success, all within 2017.


The award marks an exceptional creative year for BBH Singapore across its Client base (Nike, IKEA, Red Bull, UOB, Singtel, NTUC Income, Friesland Campina, Vespa, Unilever, Uber), with campaigns that have received Global fame highlighted, such as the IKEA’s ‘Human Catalogue’, NTUC Income’s ‘Ladycare360’ and Nike’s ‘Hyper Court’, and local high profile campaigns for UOB, Uber, IKEA, NTUC Income and Singtel.

BBH Singapore also won 15 Cannes Awards in 2017, with its work for Nike ‘Unlimited Stadium’ becoming one of the world’s top 10 most awarded campaigns for the year (according to the Gunn Report).

The agency posted a 11% growth in revenue in 2017, its fourth consecutive year of substantial growth, aided by multiple new business wins, including Singtel, which was considered Singapore’s biggest creative agency pitch, Uber, locally and Regionally, and Red Bull’s Asia Content Studio and Global Social Newsroom. Additionally, BBH Singapore saw great commercial success in the launch of new specialist product offerings in design, production and content studios.

BBH Singapore employs a multicultural and diverse talent base of around 120 people from 20+ nationalities, at last count.

The agency also celebrated its 21st year in Singapore in 2017.

Said Judann Pollack, Ad Age’s Deputy Editor: “BBH Singapore’s work has shined not only for its creativity, but because its ideas stoke social conversation that transcends borders. It’s smart, technologically savvy work that stretches the boundaries of traditional advertising.”

Said John Hadfield, CEO, BBH Singapore: “This award recognises some fantastic work, growth and innovation from the Agency. Ultimately it’s down to the wonderful talent and hard work of our people, and to the ongoing support and partnership of our Clients.”

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