SINGAPORE – November 6, 2013 – Following the appointment of Ted Lim to the post of regional chief creative officer earlier this year, Dentsu Network/Asia today announced the addition of four award-winning creative directors to its subsidiaries across Southeast Asia.
Three of the four new leaders have already started at their new posts.
In August this year, Joey Ong took up the post of executive creative director at Aspac, a Dentsu affiliate in the Philippines. Prior to this, he was with DDB Philippines and Bates 141 Manila (now Bates CHI and Partners) for three years each.
Ong has numerous awards such as Cannes Lions, Spikes, One Show, and D&AD under his belt. He has also led the creative divisions of TBWA and Publicis JimenezBasic.
Ng Heok Seong joined Dentsu Singapore as executive creative director for Dentsu Singapore with over 25 years of experience in brand communications. He was most recently executive creative director at Havas Worldwide in Kuala Lumpur, leading Havas to break into the top ten at Kancils for the first time.
Earlier at Lowe Kuala Lumpur, Seong picked up numerous awards such as Cannes Lions, One Show Pencils and D&AD to take the agency into the top five. He has also been a jury member at Cannes in 2012 and at Spikes Asia earlier this year.
Andy Soong Kok Leong, the newly appointed executive creative director for Dentsu Alpha in Vietnam, has worked with some of the world’s leading brands in a career spanning 20 years.
Leong was last with JWT Vietnam, where he won one of the country’s biggest accounts – Pepsi Tet. The advertisement was voted ‘Best Tet TVC 2013’ in a consumer study. Earlier at JWT Malaysia, he helped win Malaysia’s first and only Grand Prix at Cannes. At Publicis Malaysia, he helped the agency win its first Cannes Lions, D&AD, One Show, and Clio awards.
Chow Kok Keong has left TBWA in Kuala Lumpur to take up the post of creative director at Dentsu Utama. A highly awarded creative leader, Kok Keong helped take TBWA Kuala Lumpur into the top five agencies in just a year.
In his 19 years in the industry, Kok Keong has worked with agencies such as McCann Erickson Singapore and Naga DDB Kuala Lumpur, picking up over 70 international awards.
Ted Lim, chief creative officer of Dentsu Network/Asia added, “We hunted all over – from Singapore to Istanbul – for creative leaders. We wanted strategic thinkers with a head for business and a heart for creativity, both bread and award winners. We looked for creative innovators who will bring our clients fame, and the fortune that follows.”
Dentsu Network/Asia Chairman and CEO Dick van Motman shared, “When Ted and I became partners, we were in agreement that we needed the right kind of creative fire power in each market in order to unlock the full potential of the innovative nature of the Dentsu brand. So, I’m very pleased that Ted has found these four distinguished creative leaders that not only have an enviable track record, but also share the belief that effective advertising should have the power to engage, motivate, and move consumers in any shape or form, ultimately driving the growth of our clients’ businesses."
(In photo: Dentsu Network/Asia CEO Dick van Motman)
