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Brand & Business: BBDO Dominates at Spikes Asia 2019, BBDO Guerrero Leads Philippine Agencies with the Most Number of Metals for SPAM Recipeoke

BBDO Worldwide is named Network of the Year at the Spikes Asia Fesitval of Creativity, for the 6th consecutive year. The BBDO network leads with 66 metals, including seven Grand Prix, 15 Golds and the Glass Spike: The Award for Change.

Likewise, BBDO Guerrero leads in the Philippines with the most number of metals. The SPAM Recipeoke campaign received three Spikes in Music, Digital, and Digital Craft, as well as a number of shortlists, including two Tangrams effectiveness awards.

“Congratulations to our clients and our teams once again for the fantastic result,” shares BBDO Guerrero Creative Chairman David Guerrero.


SPAM Recipeoke combines Filipino’s love for singing with their love for food, resulting in a highly engaging campaign which contributed to the brand’s climb from the 953rd spot to 410th in Asia’s Top 1000 Brands in 2019 according to Campaign Asia.

The SPAM Recipeoke campaign has been consistently recognized in multiple international and local festivals including D&AD, Spikes, AWARD, Adobo Design, and Kidlat.


About BBDO Guerrero

BBDO Guerrero is a network office of BBDO Asia Pacific, part of BBDO Worldwide and a member of Omnicom Group Inc., a global advertising, marketing and corporate communications company. BBDO Guerrero is the first Philippine agency to make it into the world’s Top 50 of the Gunn Report global creative rankings, is Campaign Asia’s 2018 Creative Agency of the Year for the Philippines for the second consecutive year.

Partner with adobo Magazine

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