Brand & Business: BBH Singapore and Black Sheep Design to develop launch campaign for Southeast Asia’s first integrated leadership learning hub – Catapult


SINGAPORE – BBH Singapore and Black Sheep Design have been appointed the launch partners for Southeast Asia’s first integrated leadership learning hub – Catapult – a project by CapitaLand, one of Asia’s largest diversified real estate groups.

The appointment will see the agencies develop the launch campaign for Catapult.

The current project is a continuation of a two-year working relationship that saw BBH/Black Sheep Design develop the brand proposition, naming and visual identity for CapitaLand’s Mixed-use Executive Centre now named Rochester Commons, as well as for its Shared Executive Learning Centre now called Catapult.

The agencies were selected based on their strategic credentials coupled with strong strategic brand design and communications expertise across both B2B and B2C.


James Andrade, Head, Learning Innovation (Catapult), CapitaLand Singapore, said: “We are delighted to partner with BBH and Black Sheep Design to launch Catapult. Catapult is a first-of-its-kind Shared Executive Learning Centre which focuses on leadership and innovation. The state-of-the-art learning facility and curated curriculum is designed to prepare business leaders to manage the complexity and ambiguity of the new business environment. We’re leading the way in grooming future-ready leaders with an immersive and experiential approach to learning. Branding, design, and differentiated creative executions will play an important role in shaping Catapult and we can’t wait to launch the campaign.”

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Ross Henderson, Head of Business Leadership & Managing Partner, BBH, added: “Catapult is a uniquely compelling and innovative project. We are looking forward to working together to bring an exciting brand proposition to life.”

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