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Brand & Business: BMW China and Interone continue client-agency partnership for digital creative business

BEIJING, CHINA — After a multi-agency pitch, luxury vehicles company BMW Group China has once again selected creative agency Interone China to manage its digital creative business. Following an impressive 17-year relationship, the two recently decided to renew their partnership. Under the new contract, Interone will handle all digital marketing campaigns and digital platform services for BMW, MINI, Rolls-Royce, and BMW Motorrad.

In an industry that is becoming increasingly electrified, in which the media and commerce sectors are digitizing, and where new generations of luxury consumers are emerging, BMW is navigating these challenges as one of the world’s leading brands. The brand has therefore set high standards for innovation and creativity for the works from its partner agency. Interone will continue to work closely with BMW to explore new opportunities for digital creativity in order to create more effective work in this fast-moving Chinese market.

“The constantly evolving digital landscape in China is a challenge that every member of our team faces. As BMW China’s long-term partner, we must react swiftly to refresh and elevate ourselves. After 17 years with BMW China, we embark on a new journey today,” expressed Catherine Zhu, managing director of Interone China.


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