INDIA – Spotify India will be managed by 22feet Tribal Worldwide, DDB Mudra Groups’ digital solutions arm, following a multi-agency pitch. DDB Mudra Group has won the digital marketing mandate of Spotify India and will be led by Gaurav Magotra, Business Head-West, 22feet Tribal Worldwide.
Spotify is the world’s most popular music streaming service. Globally, the company has 207 million users, of which 96 million are subscribers. For its India launch, Spotify made available over 40 million songs and three billion playlists, with over 100 of those curated for its local users.
As part of the digital mandate, 22feet Tribal will be responsible for digital strategy and planning, social media management, digital production and content creation for the brand.
Quoting on the win, Gaurav Magotra said, “We are immensely excited to be working with Spotify on their India launch. It’s an iconic brand that has truly redefined the music category and continues to do so through ever inventive ways. Our goal will be to help fans discover more music and in turn help our brand build an organic cycle of engagement and app adoption.”
About the DDB Mudra Group
The DDB Mudra Group is one of India’s largest marketing communications and services networks. We partner with over 200 clients with our suite of offerings including brand consultancy, advertising, digital marketing, brand activation, media planning and buying, and shopper marketing through our agencies – Interbrand, DDB Mudra, 22Feet Tribal, OMD Mudramax, Track DDB and TracyLocke. Our approach combines a deep understanding of people, culture and businesses with persuasive storytelling, creativity and technology.