MANILA – VML Y&R’s latest campaign, ‘Japan Elevated,’ for All Nippon Airways Global lets you experience Japan in the skies.
The campaign opens with a passenger looking out her window and she gets up as soon as the captain turned off the seatbelt sign.
Viewers are then brought to a dream-like world set above the clouds showcasing the things that Japan has to offer: hospitable airlines staff, well-prepared food, cherry blossoms blown in the air and floating origami.
With the aim to experience Japan even before the plane lands, the campaign introduces a Japan not found on the map, where 5-Star service meets world-class taste and a modern adventure unfolds before you even arrive.
“Experience an air of extraordinary only on Japan’s largest 5-star airline,” the screen reads.
The campaign was released on March 26 through the ANA Global Channel. Watch the campaign below:
Title: Japan Elevated
Client: ANA Airlines
Agency: VML Y&R New York City
Creative Director: Piet Melief
Creative Team: Caitlin Hickey, Ana Magalhaes, Lindsay Dyer, Colby House
Agency Producer: Taylor Schomann
Business Manager: Brian Enright
Production Company: Maavven
Executive Producer: Coleen Haynes, Jamie Miller
Director: Philippa Price
Service Production Company: Papaya
Executive Producer: Kacper Sawicki, Paweł Bondarowicz
Producer: Marta Spychalska
Production Manager: Maciek Szrek
DP: Jordan Black
Costume Designer: Savannah Baker
Costume Designer’s Assistant: Sandra Kowalska
Production Designer: Deborah Evans
Production Designer’s Assistant: Tomasz Kulesza
Post Producer: Amanda Amalfi
About VML Y&R
Established in 2018, VMLY&R is a global full-service marketing agency that thrives on creating work that brings people together. VML Y&R believes that everything in the universe is fundamentally connected, and they are relentless in our pursuit of uncovering and creating the inspiring connections that draw all things closer together.
ANA is the largest airline in Japan by revenues and passenger numbers. Founded in 1952, ANA flies today on 87 international routes and 121 domestic routes. The ANA group has 39,243 employees and a fleet of about 255 aircrafts. In FY2016, it carried 52 million passengers and generated revenues of 1.22 trillion Japanese yen.
ANA has been a member of Star Alliance since 1999, and has joint-ventures with United Airlines on trans-Pacific and Asia routes, and with Lufthansa, Swiss International Airlines and Austrian Airlines on Japan-Europe routes.
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