Global News

Brand & Business: Havaianas and Oreo bring their marriage to social media to announce the global brand collab between the two brands

GLOBAL – Havaianas and Oreo have a lot in common: They have a legion of passionate fans, they are a success wherever they go, and everyone wants to have them. That’s why they got together to create a unique, limited, and beyond special capsule collection. Can one imagine what a sandal with a chocolate scent is like? That’s exactly what Havaianas and Oreo, a brand that belongs to Mondelēz International, have come up with. The model Havaianas + Oreo TOP, in addition to having a chocolate scent on its straps, features a super fun print – all that on a sole that mimics the layers of an Oreo biscuit.

This line by Havaianas, which is global and will be sold in countries such as the United States, Canada, Australia, and the Philippines, will also include an Oreo-shaped earphone case, and socks with the iconic biscuit printed on them, turning any basic look into a stylish combination.

“Oreo is a fun and playful brand that has a strong match with Havaianas. This is a super special and innovative collab, which borrows proprietary elements from both brands, such as the flip-flops strips having a chocolate scent and the sole layers imitating the black and white layers of an Oreo cookie and its filling. Not to mention Oreo’s unique cookie design earphone case displaying Havaianas’s print and texture. I’m sure it is going to be a success!” said Fernanda Romano, Alpargatas’ Chief Marketing Officer.

Sponsor

To release the news to fans, the brands’ strategy was to announce a mock wedding on their social networks.

“We believe in the strength of this collaboration to the point that we came up with the idea of playing with the marriage of both brands. We are extremely happy with the results for the collection! Oreo encourages people to continue to stay playful, and we believe that the products of this iconic collab will play this fun role in people’s lives”, said Jing Atienza, Senior Brand Manager for Oreo in the Philippines.

The limited collection will be available in the Philippines starting February 2021 until supplies last, at select Havaianas, and All Flip Flop stores, and online on the Havaianas Philippines e-commerce site: https://havaianas.ph

 

Partner with adobo Magazine

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button