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Brand & Business: Havas Group strengthens media and integrated offerings in Malaysia with Invictus Blue

KUALA LUMPUR, MALAYSIA — Havas Group, one of the world’s largest global communications groups, has entered into a partnership agreement with leading Malaysia-based communications agency Invictus Blue to provide media and integrated requirements for Havas’ clients.

Having begun as one of Asia’s first global media companies in 1994, Invictus Blue currently has a portfolio that includes some of the most established brands in Malaysia, across diverse sectors. The agency has a strong reputation and proven track record of creating work that challenges industry norms.

“We have always believed that collaboration with the right minds can lead to the greatest results. During our conversations with the leadership team, we experienced a very strong connection and equally great synergy. We are delighted to be affiliated with Havas, which is one of the most dynamic agency groups in the world today,” commented Invictus Blue CEO Gerald Miranda, regarded as one of the foremost media pioneers in Malaysia.


Adding further, he said, “Havas being part of Vivendi, a global leader in culture, entertainment, media, and communications, is a major differentiator in the marketplace. This means we think about culture, not just communications. Brands rightly have a role to play in culture as well as how they entertain, inform, and make positive changes to the world”.

For Alberto Canteli, CEO and chairman of Havas Group, Nordics CEE & Middle East, SEA & North Asia “Havas’ aligned vision of its ‘village’ concept is similar to what Invictus Blue has with its non-media services across social and content and the ethos of delivering meaningful media experiences to build meaningful brands. [These are] what brought us together. The decision to enter into this affiliation agreement was made after a review of Invictus Blue’s impeccable track record in Malaysia. The company deeply understands local cultures and nuances and has a global outlook on consumer trends and the ability to apply cutting-edge tools. Invictus Blue satisfies critical criteria to leverage our global operations.” 

“In Invictus Blue, Havas has found a local partner to tap into the immense growth potential in the region, as the Covid-19 pandemic recedes into the background while optimism grows over its short to medium term economic prospects, especially in Malaysia”.

Invictus Blue is no stranger to partnerships with established global PR and media MNCs.

In May this year, Invictus Blue won 15 awards at the Malaysian Digital Association’s (MDA) Awards, including the coveted “Grand Prix” and “Digital Impact of the Year.” The win cemented Invictus Blue as one of the most highly-regarded communications companies in the country. The company has also won over 60 awards over the past three years.

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