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Megastar experiences heat in new Lucky Me! TVC

PHILIPPINES, MAY 2011 – After more than three decades of acting, singing and appearing in dozens of ads, the Philippines’ Megastar Sharon Cuneta is still pulling oodles of noodles-literally.

One of the Philippines’ most bankable product endorsers, Cuneta is often seen in ads as an actress, singer and mother. In the new Lucky Me! TVC for its Spicy Hot Beef noodles, Sharon Cuneta displays yet again her prowess in finding the humor in everyday scenarios.

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In the spot, created by Publicis JimenezBasic, the brand uses the prevailing summer heat to its advantage by misleading viewers into thinking that it is an ad for an electric fans. Cuneta instructs her staff to position the electric fans and declares her readiness. As the viewer anticipates the mention of the brand, the big reveal is made. With numerous electric fans on full power, Cuneta enjoys a bowl of spicy noodles. Shots of her exclaiming because of the heat alternate with food shots of flaming noodles. Wouldn’t that want you to get something hot to eat despite the toasty summer weather?
 

 

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