TikTok
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Insight
TikTok and TBWA tackle the potentials of storytelling in the emerging marketing landscape
SINGAPORE — TikTok and TBWA announced the release of a new whitepaper titled, “Storytelling in the Next Creative Renaissance,” which takes an in-depth look…
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Awards News
TikTok unveils nominees for third awards show in the Philippines
MANILA, PHILIPPINES — It’s the time of the year again to recognize and celebrate aspiring Filipino content creators at the…
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Brand & Business
PLDT, Smart, and TikTok fast-track digital upskilling among Bicolano farmers and MSMEs
MANILA, PHILIPPINES — PLDT and Smart, together with TikTok Philippines, backed the 6th Bicol Agri Summit, which gathered Micro-, Small…
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Insight
TikTok’s advertising revenue poised to defy 2023’s digital ad market slowdown
In a 2023 report by WARC Media, it was revealed that the digital advertising industry is currently experiencing a slowdown…
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Esports
Ezequiel ‘Spidey’ Cauilan comes out on top in TikTok and Smart’s The Greatest Gamer contest
MANILA, PHILIPPINES — The Greatest Gamer Philippines, the reality contest of TikTok presented by Smart Communications, Inc. (Smart) in collaboration with Smart Omega and Mobile Legends: Bang Bang (MLBB),…
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Campaign Spotlight
Sony calls on TikTokers to showcase their creativity in the ‘Tell Me Without Telling Me’ challenge
MANILA, PHILIPPINES — This July, TikTok has called on content creators to grab the chance to win their own pair…
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Insight
Emplifi’s 2023 social media trends report shows Instagram reels usage up 86% by brands
SINGAPORE — Customer engagement platform Emplifi has released its “Unleashing the Power of Video: Key Trends Driving Social Media Engagement” report, offering marketers deep insights on Q2…
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Insight
TikTok boasts content and commerce converge through ‘shoppertainment’ solutions
JAKARTA, INDONESIA — At the recent Shoppertainment Summit in Jakarta Indonesia, TikTok, the leading destination for short-form mobile video, reiterated…
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Digital News
TikTok updates Family Pairing and establishes Youth Council
MANILA, PHILIPPINES — TikTok has announced a new way caregivers can support their teen’s viewing experience through Family Pairing. Furthermore,…
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Campaign Spotlight
TikTok kicks off biggest FoodFest campaign, amplifies Filipinos’ culinary diversity
MANILA, PHILIPPINES — TikTok, the leading destination for short-form mobile videos, has launched its biggest #FoodFestOnTikTok campaign in Southeast Asia,…
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Brand & Business
TikTok Shop celebrates its first anniversary with a 117% increase in sellers over the past six months
MANILA, PHILIPPINES — TikTok Shop, the ecommerce solution from the leading destination for short-form mobile video TikTok, announced its exciting…
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Esports
TikTok advances the Filipino gaming scene with The Greatest Gamer Philippines, presented by Smart
MANILA, PHILIPPINES — TikTok, the leading destination for short-form mobile video, is bringing the first gaming competition in the Philippines…
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Campaign Spotlight
IPG agencies and Knorr dare Gen Zs to eat for good
LONDON, UK — Food and beverage brand Knorr has launched “Dare to Try,” a campaign that encourages everyone to change…
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