TikTok
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Featured
TikTok Shop brings Unlad Lokal to Pasig, spotlighting digital literacy in the age of discovery commerce
As digital platforms continue to reshape how Filipinos discover and buy products, TikTok Shop is bringing its MSME training initiative,…
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Brand & Business
As discovery becomes the new storefront, Filipino MSMEs learn to scale through content
In the Philippines’ increasingly crowded digital marketplace, attention is no longer won through search bars alone. It is earned through…
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Insight & Intelligence
How TikTok trends travel across borders and why some last decoded in new white paper
What makes a trend take off in one country and catch fire in another? Why do some ideas persist, while…
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Marketing
IAS strengthens TikTok partnership with expanded media quality measurement
Integral Ad Science (IAS), a global leader in media quality, has announced a significant expansion of its Total Media Quality…
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Adobo Talks
How evolving media consumption is rewriting the FMCG playbooks in PH
The Philippine media landscape is no longer TV-dominant. It is fluid, fragmented, and fiercely competitive, and for Fast-Moving Consumer Goods…
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Awards News
The One Club for Creativity unveils new TikTok Award at The One Show 2026
NEW YORK, January 12, 2026 — The One Club for Creativity has expanded its ongoing partnership with TikTok with the launch of the new…
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Education
TikTok, DepEd unite to strengthen digital literacy among Filipino teachers
MANILA, PHILIPPINES – TikTok, the world’s leading short-form video platform, has partnered with the Department of Education (DepEd) to empower…
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Campaign Spotlight
Digitas UK, TikTok for Good reimagine physio as a social dance challenge
LONDON, UK – Arthritis UK launches a new TikTok-first campaign created by Digitas UK in partnership with TikTok for Good’s…
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Insight & Intelligence
The new age of search: Why social and video platforms are redefining discovery and purchase
LONDON, UK – Search advertising is no longer confined to traditional engines. A new wave of digital behavior, driven by…
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Brand & Business
TikTok encourages authentic teen expression while prioritizing digital safety
MANILA, PHILIPPINES – In an era where the digital world increasingly shapes the lives of young people, TikTok – one…
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Brand & Business
WPP and TikTok team up to unleash creative power with symphony AI integration into WPP Open
LONDON, UK – WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate Symphony,…
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Brand & Business
Empowering ASEAN Micro, Small and Medium Enterprises on TikTok Shop
MANILA, PHILIPPINES – TikTok Shop reaffirms its commitment to supporting Micro, Small, and Medium Enterprises (MSMEs) with a new collaboration…
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Brand & Business
TikTok Shop champions women entrepreneurs at Go Negosyo’s Women Summit 2025
MANILA, PHILIPPINES — At Go Negosyo’s Women Summit 2025: Women Breaking Boundaries, all eyes were on one of the biggest…
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