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Brand & Business: Mobile top-up service company Ding announces rebrand launch

DUBLIN, IRELAND — Ding, the largest mobile top-up service, today unveiled a fresh new brand look and feel. This rebrand launch represents an exciting point for Ding which has grown to become the world’s leading top-up service. Ding’s customers have sent over 450 million top-ups across over 150 countries, and the company provides its customers with access to a network of more than 550 of the world’s top mobile operators.

The new brand looks at how It’s the little things that matter: how ‘A little goes a long way’ – Ding’s universal top-up service, helps people all around the world to send little bytes of happiness to those they love in the blink of an eye. Customers know the service is easy to use and quick to arrive, and can be confident that it’s secure, simple, speedy — it’s the little things that build trust.


Mark Roden, Chief Executive and founder of Ding said of the rebrand: “Ding was founded in 2006 to improve people’s lives by helping those with less, gain access to more and this underpins our whole business. ‘A little goes a long way’ is recognition that there is real power in micro-value transfer such as mobile top-up. We know there are millions of people using our technology to send little smiles all around the world and that is hugely important to us.”

He added: “We know that it is the little things that count, particularly during the current global situation we are facing. Staying connected has never been more important.”

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