PUTEAUX, FRANCE — Havas Play has partnered with Act for Sport and L’Enfant Bleu to introduce a groundbreaking initiative in amateur sports: “The jersey that can save a life.”
A world first, the project equips more than 15,000 young athletes across France with jerseys featuring a discreet QR code—quietly transforming every game into a potential channel for protection. In France, 1 in 10 children is a victim of violence, yet 70% never speak about it, often because they do not know whom to trust or are afraid to break the silence. For L’Enfant Bleu, reaching these children can mean the difference between safety and danger.
The idea behind the initiative is straightforward yet revolutionary: take the most universal symbol in sports—the jersey—and convert it into a lifeline. Under each jersey number, a subtle QR code directs children to L’Enfant Bleu’s website, where they can report an emergency, seek help, or speak confidentially with a trained professional.
Thanks to Act for Sport and eight partner brands—Allianz, Bigard, BigMat, Generali, Homair, Leetchi, Optical Center, and Sika—over 15,000 jerseys have already been distributed across 1,500 football, basketball, rugby, and handball clubs nationwide. These jerseys are expected to remain in use for at least three seasons, ensuring continuous access to support for thousands of young athletes every week. The initiative will also be amplified through media partners including SoFoot, Dégaine, and influential TikTok creators.
“Children’s safety isn’t limited to a single place: at home, at school, or during extracurricular activities, we must create spaces where they can be heard and protected. With this unprecedented initiative, we can turn every amateur club into a place where prevention becomes real, and where innovation allows us to take concrete action for the safety and well-being of every young person,” said Laura Morin, Managing Director, L’Enfant Bleu – Enfance Maltraitée.
Commenting on the campaign, Fabrice Plazolles, MD & Chief Creative Officer, Havas Play remarked “For us, creativity only makes sense when it is rooted in culture. Here, we chose amateur sport because it is one of the few spaces where young people truly feel like themselves. Turning the jersey into a sign of protection is a direct and meaningful way to reach them,”
“By accompanying thousands of children on the field every weekend, we realized that our jerseys were powerful and under-used communication supports. That’s how the idea for this initiative came about, which we then proposed to Havas Play for L’Enfant Bleu. A simple band under the numbers now serves the fight against child abuse. If this helps even one single child speak up and be saved, then all our efforts will have been worth it,” added Guillaume Sarfati, CEO & Co-founder, Act for Sport.
