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Brand & Business: Serviceplan Group Launches ‘Serviceplan Health’ Making it the First International Healthcare Agency Network From Germany

Serviceplan Group is expanding its healthcare expertise in all Houses of Communication worldwide with the launch of a new international brand: ‘Serviceplan Health’. The new brand emerged from the Munich agency ‘Serviceplan Health & Life’. This makes Serviceplan Health the first international healthcare agency network from Germany.

The healthcare division of the Serviceplan Group has launched a major internationalization
offensive. To begin with, the new international Serviceplan Health brand is being established in all Houses of Communication throughout Europe including; Germany, Poland, UK, France, Italy, Belgium, Spain and Russia. Serviceplan Health emerged from the Munich agency Serviceplan Health & Life, which has been one of the leading agencies in the German healthcare market for over 20 years and, for the sixth consecutive time, has been singled out as the most creative healthcare agency in Germany.

In this way, the Healthcare division is following the Serviceplan Group’s successful international model and launching the first international healthcare agency network from


Serviceplan Health’s global management team is made up of Global Business Director Jola Mazurek, based in Poland, alongside Managing Partner Florian Bernsdorf and Creative Partner Mike Rogers: Bernsdorf and Rogers are also Managing Partners of Serviceplan Health & Life.

In the Houses of Communication in various countries, Serviceplan Health will be managed by local partners who have an in-depth understanding of the key characteristics of their
respective markets and take these into account when working together with clients.

In Poland, Serviceplan Health also has a key role not only as a regional hub for the
company’s Eastern European activities, but also as a transcreation centre for rolling out
global brand campaigns.

The core activities of the agency network include launching and relaunching healthcare
brands – both for B2B and B2C. As part of its “Building Best Brands in Healthcare” mission,
Serviceplan Health will be offering fully integrated brand communication concepts under one roof in every House of Communication throughout Europe – provided by highly specialised creative, medical, digital and media teams. In times when marketing activities are geared towards customer and patient centricity, this is often seen as being unique in the international agency market.

As well as this, a Medical Board was established consisting of top-class consultants and
highly qualified medical authors. The interplay between medical experts and internationally
renowned creative thinkers is instrumental in turning a brand into the best brand on the
healthcare market.

Florian Bernsdorf, Managing Partner of Serviceplan Health and Serviceplan Health & Life explained:

“Serviceplan Health is our response to the demand for an innovative agency concept which
offers our clients the opportunity to consolidate global budgets, whilst benefiting from our
highly efficient integrated agency model. We believe that only strong and sustainable brands will be successful in the context of the increasingly global healthcare business. Owing to the complexity of the markets, it is no longer sufficient for brand managers to think and act in terms of individual disciplines. What is needed are concepts that are capable of being implemented at both a global and local level. Strong brands come about from the interplay of all disciplines – which now have a far greater influence on one another due, among other things, to the digital transformation. In the future, it will only be possible to manage brands with the necessary speed, flexibility and efficiency if the reins are held centrally.

In our Houses of Communication, where we pioneered the integrated agency model almost
50 years ago, we can offer all the necessary disciplines under one roof, which sets us apart
from our competitors. This is what we now want to make available to our customers in the
healthcare market on an international level.”

Florian Haller, CEO Serviceplan Group, added: “The healthcare market is faced with major challenges and is highly competitive. Under the umbrella of our House of Communication, the Serviceplan Group combines creativity, media and technology. Integrating healthcare expertise in all Houses of Communication is a significant competitive advantage for us in a global context – one that will help us to further expand our healthcare programme and acquire new clients.”

Go to Serviceplan Health’s new website here.

The partnership with The Bloc Partners, which has existed since around 2008, will be

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