Brand & Business: The Economist and The World from GBH and PRX announce audio collaboration

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LONDON, UK – The World, the daily radio program of global news and analysis from public media organizations GBH and PRX, and The Economist, one of the most widely recognized current-affairs publications in the world, announce a collaboration to enhance international news coverage for U.S. listening audiences while expanding the reach and impact of The Economist’s acclaimed offering of podcasts.

The World will feature audio stories from The Economist’s podcasts on an ongoing basis, on Fridays. An example of this collaboration can be heard here, addressing the displacement and persecution of the Uighur people.

The Economist’s award-winning podcasts include current-affairs show The Intelligence with Jason Palmer and The Economist Asks with Anne McElvoy, presenting illuminating conversations with high-profile newsmakers across law, economics, and the arts, such as actor and director Michaela Coel, ballet dancer Misty Copeland, Netflix CEO Reed Hastings, chef Nigella Lawson, António Guterres of the United Nations, U.S. congressman Jim Clyburn, and former Prime Minister David Cameron.

The World will also feature correspondents from The Economist to provide insight on issues facing the global community pertaining to business, politics, science and technology, and more. For instance, The Economist’s US digital editor, Jon Fasman, recently joined The World to discuss President Trump’s damaged legacy.

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“The Economist’s approach and authority on the international stage dovetails seamlessly with our news broadcast,” said Patti Daniels, Supervising Producer of The World. “We share a goal to provide deep context behind complex global issues and events. We’re thrilled to collaborate in order to bring our listeners even more must-hear perspectives.”

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“The Economist and The World share a commitment to curiosity about the stories and figures shaping our world and to presenting these with originality and flair to engage our audiences. We believe our podcasts and an established US radio provider are a very fruitful match as we take our audio commitment to the next stage,” said Anne McElvoy, Senior Editor & Director of Economist Radio at The Economist.

One of public radio’s flagship news programs presenting reports on topics of global impact, The World from GBH and PRX is hosted by Marco Werman and produced by a team of accomplished journalists. Airing on nearly 300 public media stations in the U.S. and heard by nearly 2 million listeners each week, The World is also available free on-demand on Apple Podcasts, Google Podcasts, Spotify, and via audio platforms where podcasts may be found. To hear the latest, visit theworld.org and follow along on social media @theworld.

With 3 million unique podcast listeners per month, 25 million downloads per month, 1.6 million digital and print subscriptions, and a growing global circulation, The Economist delivers a weekly edition online and in print as well as daily updates online. The Economist provides daily reporting and analysis on the world economy, politics, business and finance and culture online at economist.com, via newsletters, and the Espresso mobile app. The Economist is prioritising podcasting as a way to to extend the reach of its distinctively global, analytical journalism and introduce itself to new audiences, with a roster of shows including The Intelligence, published every morning, Checks and Balance, a weekly podcast on US politics, and weekly features shows such as The Economist Asks chat show and Money Talks reporting on key developments in business, finance and economics. Keep up to date with its podcasts and on-demand audio at @EconomistRadio.

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