CANNES – ‘Tiny Doll,’ a campaign by J. Walter Thompson Bangkok for client Kleenex, won a Gold Lion and Silver Lion for Health & Wellness at the Cannes Lions International Festival of Creativity. The campaign won a Gold Lion in Branded Content & Entertainment: Film, TV and Online Film Content and a Silver Lion in Film Craft: Cinematography.
Grey India Mumbai won a Silver Lion for ‘The Health Purse (Sehat ka Batua)’ for Mahindra Rise in the Direct category. From China, mcgarrybowen Shanghai earned a Silver Lion for ‘The Fading Font’ for Alzheimer’s Disease Chinese in Digital: Social, while ‘Project Free Period’ by DDB Mudra Group Mumbai for Johnson & Johnson also snagged a Silver Lion in Brand Experience & Activation.
Rounding out the awardees from Asia is a Bronze Lion handed to McCann Health New Delhi for ‘Noon Assembly’ on behalf of client Kwality Milk in Branded Content & Entertainment: Live Experience.
The complete list of winners in Health & Wellness Lions are here: