CANNES – The Creative eCommerce Lions winners have been announced at the Cannes Lions International Festival for Creativity 2018. The ‘XBOX Design Lab Originals: The Fanchise Model’ by McCann London for Microsoft bags the coveted Grand Prix.
The winning campaign lets consumers become entrepreneurs by allowing them to customize Xbox controllers and then promote and sell them after. The more they sell, the more they earn. With this campaign, Xbox controller sales grew by 350%.
Gold Lions recipients are ‘Care by Volvo Mobile App’ by Grey New York for Volvo Car USA, ‘A/R Jordan’ by R/GA Portland for Jordan Brand, ‘The All-In Promo’ by David Buenos Aires for Newsan, and ‘Sweet Change’ by McCann India for PayTM.
The Creative eCommerce Lions also gave four Silver Lions and seven Bronze Lions.
View the complete list of winners for Creative eCommerce Lions here:
Creative ECommerce Lions Winners by adobo magazine on Scribd
