CANNES – The Grand Prix awardees for the Outdoor Lions has been revealed at Cannes Lions International Festival for Creativity. The prestigious recognition goes to Cossette Toronto’s ‘Next Exit’ campaign for McDonald’s Canada and Comedy Central’s ‘The Daily Show Presents: The Donald J. Trump Presidential Twitter Library.’
The ‘Next Exit’ campaign by Cossette Toronto deconstructs the iconic Golden Arches to entice and lead people to the nearest McDonald’s restaurant.
On the other hand, Comedy Central’s campaign is an event that highlights Trump’s collection of tweets.
Outdoor gave 15 Gold Lions with six going to the US, two were given to Hongkong, while one each to Germany, Brazil, France, Italy, Spain, UAE, and the Philippines.
Twenty-nine Silver Lions Silver Lions and 45 Bronze Lions were also awarded.
The complete list of winners for the Outdoor Lions is here:
Outdoor Lions Winners by adobo magazine on Scribd
