CANNES – With a Gold Lion for Outdoor Lions and a Silver Lion for Design Lions at the 65th Cannes Lions International Festival of Creativity, Dentsu Jayme Syfu’s ‘Dead Whale’ showed there’s life yet in this “dead” mammal. These are just the latest in several honors that the campaign for Greenpeace Philippines has garnered both in the Philippines and in international advertising competitions.
Earlier this month at the Asia-Pacific Tambuli Awards 2018, ‘Dead Whale’ won a Grand Prix for Outdoor, Media & Digital cluster. The same campaign won Gold in Best Brand Idea for Good, Creative cluster; Craft, Creative cluster; and Care for the Environment, Humanity & Culture cluster or a total of three Golds.
At the New York Advertising Festivals last month, the campaign earned Third Prize in Best Use of Media: Public Service Outdoor. Dentsu Jayme Syfu also won Third Prize as well for Public Service Announcements/Communications: Activations and Engagement in Environmental Issues for the same campaign.
Also in May, at The One Club’s 45th annual One Show, ‘Dead Whale’ was a two-time “Merit Award” winner in the Design category for Outdoor Spaces, and in the Direct Marketing category for Experiential and Installations.
At the APAC Effie Awards held to honor the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives in April, Dentsu Jayme Syfu didn’t go home empty-handed as ‘Dead Whale’ won a Bronze.
Dentsu Jayme Syfu managed to bag three Golds at the adobo Design Awards Asia this past April for ‘Dead Whale’ under the categories Environmental/Spatial, Outdoor, and Production Design. It also won one of the awards night’s top honors, Best in Show – For Good.
Over in Pattaya, Thailand at the 21st edition of ADFEST, ‘Dead Whale’ earned a Gold Media Lotus and an Effectiveness Lotus. It also won a Gold in Outdoor: Guerilla Marketing, Gold in Outdoor: Ambient – Large Scale, Gold in Direct: Best Use of Direct Ambient, and a Silver in Design Lotus: Exhibitions, Events & Public Environment.
In New York’s AME Awards, Dentsu Jayme Syfu was given Best of Show, Green Award, and Platinum Award APAC for the Greenpeace Philippines campaign.
During the culminating activity of Ad Summit Pilipinas 2018, the prestigious Kidlat Awards, ‘Dead Whale’ won one of the only two Golds handed out, in the Outdoor category.
Last September, the Spikes Asia Festival of Creativity handed a Gold Spike in Media to Dentsu Jayme Syfu on top of a Silver Spike for Outdoor, a Silver Spike for PR, a Bronze Spike in Direct, and a Bronze Spike for Design.
These honors all came after the dead “whale” was found beached at the Sea Side Beach Resort in Naic, Cavite on the morning of May 11, 2017. A year onward and “the whale” hasn’t slowed down in snagging trophy after trophy for Dentsu Jayme Syfu.
“First, we’d like to thank our client, Greenpeace, for giving us the opportunity to come up with this idea and bring it to life,” notes Dentsu Jayme Syfu Chairmom and Chief Creative Officer Merlee Jayme. “Second, this Gold Lion is a great way to make Filipinos aware of the serious problem of plastics polluting our seas. The fact that our country is the third highest contributor of plastic waste in the world should not be taken lightly. It’s time for us to take action.”
In main photo are Dentsu Jayme Syfu Creative Director and lead creative for ‘Dead Whale’ Biboy Royong together with Dentsu Jayme Syfu Chairmom and Chief Creative Officer Merlee Jayme receiving their Gold Lion for Outdoor.