IKEA’s ‘ThisAbles’ by McCANN Tel Aviv continues to win awards for this year’s Cannes Lions. The campaign bagged 1 Gold, 2 Silvers and 2 Bronzes for tonight.
Out of the numerous winners tonight, Asian agencies MINDSHARE Mumbai, GREY Malaysia, Lowe Lintas Mumbai, Cheil Worldwide South Korea, Publicis Singapore, Dentsu Inc. Tokyo, HAKUHODO Kettle Inc, Tokyo, HAKUHODO INC., Tokyo, TBWA\HAKUHODO INC., Tokyo, Dentsu Webchutney, Leo Burnett India, BBDO Pakistan, LOONG Beijing and TBWA\Shanghai China brought home a total of 26 metals: 1 Gold, 11 Silvers and 12 Bronzes.
Creative Data Lions
Bronze Winners
- “The Infection Alert System” by Mindshare, Mumbai for Unilever
Creative Strategy Lions
Silver Winners
- “Unforgettable Bag” by GREY MALAYSIA, Petaling Jaya for Tesco
- “Lifebuoy #HELPACHILDREACH5” by LOWE LINTAS, Mumbai /MULLENLOWE SINGAPORE / MULLENLOWE SSP3, Bogotá for Unilever
Bronze Winners
- “Firevase” by CHEIL WORLDWIDE, Seoul for Samsung
- “Touch of Care India” by Publicis Singapore for P&G
- “ThisAbles” by McCANN, Tel Aviv for IKEA
Direct Lions
Gold Winners
- “ThisAbles” by McCANN, Tel Aviv for IKEA
Silver Winners
- “ThisAbles” by McCANN, Tel Aviv for IKEA
- “Voice of Hunger” by Dentsu Webchutney, Bangalore for Swiggy
Bronze Winners
- Postable Fukushima Local Paper by DENTSU INC., Tokyo for Fukushimaminpo
- “ThisAbles” by McCANN, Tel Aviv for IKEA
Media Lions
Silver Winners
- “The Infection Alert System” by Mindshare, Mumbai for Unilever
Bronze Winners
- “Truck Art Childfinder” by BBDO PAKISTAN, Lahore for Berger Paints
- “Red Restaurants” by HAKUHODO KETTLE INC, Tokyo / HAKUHODO INC., Tokyo / TBWA\HAKUHODO INC., Tokyo for Takasaki City
PR Lions
Silver Winners
- “#STOPMITHANI” by LEO BURNETT INDIA, Mumbai for HDFC Bank
- “Truck Art Childfinder” by BBDO PAKISTAN, Lahore for Berger Paints
- “A Team of One” by LOONG, Beijing / TENCENT MARKETING SOLUTION, Shenzhen for Tencent
- “ThisAbles” by McCANN, Tel Aviv for IKEA
- “Young Bride” by WUNDERMAN THOMPSON, Beirut / J. WALTER THOMPSON , Beirut / MIRUM AGENCY, Beirut for RDFL
Bronze Winners
- “Code Name: URI” by MOTION PICTURE/ MOVIE DENTSU WEBCHUTNEY, Mumbai for URI: THE SURGICAL STRIKE
Social & Influencer Lions
Bronze Winners
- “Green Screen Actresses Mika+Rika” by DENTSU INC., Tokyo for MIKA+RIKA
- “Voice of Hunger” by Dentsu Webchutney, Bangalore for Swiggy
- “ADIDAS Z.N.E.” by TBWA\SHANGHAI CHINA for ADIDAS