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Cannes Lions 2022: The winners of this year’s Radio & Audio Lions — Dentsu Creative India takes home Grand Prix

CANNES, FRANCE — The Cannes Lions International Festival of Creativity 2022 announced the winners of this year’s Radio & Audio Lions, with Dentsu Creative India taking home the Grand Prix for “The Unfiltered History Tour” for Vice Media.

C04 (Branded Content / Podcasts)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
THE UNFILTERED HISTORY TOUR
VICE MEDIA
BRITISH MUSEUM
DENTSU CREATIVE, Bengaluru /
DENTSU CREATIVE, Mumbai /
DENTSU CREATIVE, Gurgaon
INDIA
GRAND PRIX
GRAND PRIX

C06 (Audio Led Creativity)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
THE UNFILTERED HISTORY TOUR
VICE MEDIA
BRITISH MUSEUM
DENTSU CREATIVE, Bengaluru /
DENTSU CREATIVE, Mumbai /
DENTSU CREATIVE, Gurgaon
INDIA
BRONZE LION
BRONZE LION

Amit Wadhwa, CEO India, Dentsu Creative said, “The Unfiltered History Tour has won several laurels in the past but this one gets us positioned at the very top in terms of creativity. Kudos to each one from our army of artistic folks, both ex and current, who have invested their blood and sweat to build the masterpiece. This victory completely belongs to you and it deserves to be cherished for times to come.”

Sponsor

Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative, “Winning four metals, including the coveted Grand Prix, on the first day at Cannes is a fantastic feeling. We have great hopes for this campaign and I’m sure it will win a few more metals by the end of Cannes Lions. Meanwhile we’re enjoying the feeling!”

View the full list of winners here:

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.

The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

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