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Cannes Lions: Sir David Attenborough and the UNDP launch the Lion’s Share

CANNES – Join Sir David Attenborough and the UNDP for a world premiere announcement to launch the Lion’s Share. A groundbreaking innovation in advertisement and conservation, presented with Nikolaj Coster-Waldau. Co-founded by UNDP and Finch, with support from creative partner Clemenger BBDO, and network partners BBDO and Nielsen and a major brand.

Sir David Attenborough is a noted conservationist and founder of Fauna and Flora. Danish actor Nikolaj Coster-Waldau rose to prominence playing Ser Jaime Lannister on HBO’s Game of Thrones. Their session will be on Thursday, June 21, at the Debussy Theatre at Palais I. Attenborough will answer the question “Can creativity save our wildlife?”

They will be joined by Black Mamba Ranger Collet Ngobeni and UNDP Administrator Achim Steiner. 

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