Fabrice Otaño has been appointed Global Chief Intelligence Officer at Carat, a new role created by Global President, Christine Removille, who joined from Accenture Interactive in September this year.

Otaño will lead the development of Carat’s intelligence capability, leveraging M1 – Dentsu Aegis Network’s unique people-based data platform – and over 4,500 data science, analytics and technology experts from across the group to deliver best-in-class data and insight driven services to clients.

With a strong background as a client in data-rich industries and in consultancy, Otaño brings over 25 years of senior experience.  Most recently he led the digital transformation of the global hospitality group, AccorHotels where he was Global Chief Data Officer. Prior to that he led the Big Data and Analytics practice for Capgemini, was an early partner within Soft Computing, a data marketing company, and spent the first ten years of his career at AT Kearney, a strategy consultancy.

“As a self-confessed business geek, I’ve always admired the unique blend of analytics, creativity and practical intelligence that media agencies combine for their clients,” Otaño said. “As part of the Dentsu Aegis Network, with its M1 platform, digital operations and talent, Carat has all the right foundations in place – that creates a fantastic opportunity to focus on applying intelligence capability to deliver value to our clients.”

Christine Removille remarked, “Artificial Intelligence and automation, combined with human creativity and a deeper understanding of people, are transforming our profession – we are heading towards a next generation for advertising.  Fabrice is a great addition to our Carat Global Leadership team and will work with talent from across the Dentsu Aegis Network to develop services that transform consumer and marketing data into insights that drive business outcomes.”