MANILA, AUGUST 21, 2013- Sony Electronics has reappointed MEC as the media agency in the Southeast Asia including the Philippines.
MEC was awarded the business after winning a competitive pitch against OMD, – the incumbent media agency, IPG Media brands’ division UM and Aegis Group’s Carat. Sony was realigned with OMD in August 2011 which
is also based across Asia.
The new media agency will support the brand’s consumer electronics business with targeted and strategic media efforts across all markets platforms including Singapore, Malaysia, Thailand, Philippines, Indonesia and Vietnam.
“However, where the electronics and mobile lines are managed by the same local client, it is at Sony’s discretion whether to assign mobile to MEC as well. Such us the case in the Philippines, MEC had a wonderful relationship with Sony Philippines and they continue to trust us today,”, explained Cynthia Dayco, MEC head of interaction.
Charlotte Low, senior manager of Sony SEA’s marketing communications division, added, “Witnessing MEC’s passion and enthusiasm for strategic creativity and implementation was most impressive. I’m impressive that their work and team will bring much added value to our communications plans as we continue to expand across the region.”
