NEW YORK — The Clio Awards recently announced the people who will compose their Inaugural Brand Jury for Innovation and Integrated Campaign mediums for 2016. This category will be evaluated by a group of seven advertising and marketing professionals and led by a renowned creator of award-winning, entertainment-driven advertising.
Jesse Coulter, VP Chief Creative Officer of Samsung Electronics America will serve as jury chair. Coulter leads next-generation ideation, strategies, and marketing campaigns for Samsung’s North America product portfolio, bringing disruptive and provocative ideas to life across paid, owned, and earned media channels.
Joining him on the jury are Steve Vranakis, Executive Creative Director of Google Creative Lab; Jennifer Breithaupt, Senior VP and Head of Global Entertainment and Access for Citi; Ann Rubin, VP for Branded Content and Global Creative for IBM; Juhi Kalia, Head of Creative Shop for India and Indonesida of Facebook Creative Shop; Kathleen Hall, Corporate Vice President for Global Advertising of Microsoft; and Jonathan Mildenhall, Chief Marketing Officer for Airbnb.
There will be a total of seven juries assembled to recognize excellence in advertising. Aside from the previously mentioned Brand Jury for Innovation and Integrated Campaigns, other juries will cover Film; Print, Print Technique, and Out of Home; Direct and Engagement/Experiential; Brand Design; Branded Entertainment and Branded Content; and Digital/Mobile, Digital/Mobile Technique, and Social Media.
The CLIOs is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate high achievement in advertising, the CLIOs annually and throughout the year recognizes the work, the agencies, and the talent — across advertising, sports, fashion, music, entertainment, and health care — that, in a variety of categories and as judged by industry peers, push boundaries and establish new precedent.
Fewer than 20% of submissions, within a media type, survive the first two rounds, from which juries re-evaluate the work to determine Gold, Silver and Bronze statues along with the Shortlist. Less than 5% of all entries receive a statue, and less than 1% receive the coveted Gold CLIO. Each jury also has the option of awarding the highest honor, the Grand CLIO, to one truly exceptional piece of work in each media type from the chosen Gold statue winners.
Deadline for submission of entries for the 2016 CLIOs is April 22. For more information, visit clioawards.com or call 212.863.4300.
