PARIS – RECMA, the leading media agency research company, has announced has retained its number one position in its Qualitative Network Diagnostics report, making it the 10th time in the last 11 reports Carat has achieved the coveted number one spot.
Carat now sits 17 percent points clear of second placer MediaCom.
Will Swayne, Carat’s Global President commented: “This is a brilliant, collective win for the network, demonstrating our differentiated product, strong talent and leadership. This number one qualitative position tangibly demonstrates we’re leading our clients through the complexity of an evolving industry.”
RECMA’s report analyses over 700 agencies in 46 markets according to 18 KPIs disclosing the hierarchy of the networks based on their qualitative scores.