CANNES – Dentsu Group companies, namely Dentsu Inc. (Tokyo), Dentsu Jayme Syfu (Makati City), Isobar (Sao Paulo, NY), BWM Dentsu (Sydney, Melbourne), mcgarrybowen (Shanghai, NY), and NBS (Sao Paulo) were awarded a total of 30 Lions (two Grand Prix, three Gold, ten Silver, fifteen Bronze) at the 65th Cannes Lions International Festival of Creativity (June 18-22), held in Cannes, France. This year saw a total number of 32,372 entries received from approximately 90 countries.
The Dentsu Group Grand Prix Winners were BWM Dentsu Sydney’s “Project Revoice” for ALS Association and Isobar New York’s “Aeronaut” for William Patrick Corgan.
Dentsu Group Award Tally:
Category Award Number
Grand Prix for Good One Grand Prix
Digital Craft One Grand Prix
PR One Gold, Two Silver, One Bronze
Creative Data One Gold, One Silver, Two Bronze
Outdoor One Gold
Design Three Silver, Three Bronze
Print & Publishing One Silver, Two Bronze
Health & Wellness One Silver, One Bronze
Industry Craft One Silver, One Bronze
Pharma One Silver
Media Three Bronze
Mobile One Bronze
Social & Influencer One Bronze
In addition, Dentsu Group companies were credited as having a Media Placement role in a further thirty-two awards (five Gold, nine Silver and eighteen Bronze). Moreover, Team Dentsu and Dentsu Jayme Syfu were also declared winners of the two-day “Change for Good” Hackathon held live for the first time at this year’s Cannes Lions to further the six Global Citizens Campaigns, comprising No Poverty, Food & Hunger, Health, Education, Gender Equality, and Clean Water & Sanitation.
In main photo, Dentsu recipients of the Grand Prix for Good at the Cannes Lions 2018 Awards Ceremony.