SHANGHAI – Award-winning creative and digital icon Danny Chan has joined DDB China Group as Chief Creative Officer, based in Shanghai and effective in May.
Working alongside President and CEO of DDB China Group Danny Mok, Chan will spearhead the creative output at Tribal and DDB, driving innovation and excellence in creativity and cutting edge digital experiences for major clients across Beijing, Shanghai and Guangzhou.
Chan has more than 20 years’ experience growing branding and digital agencies such as BBDO, TBWA and Wunderman/ AGENDA in Hong Kong, Beijing, Shanghai and Guangzhou. Named among Campaign’s China Digital A-List Executives in both 2016 and 2017, the award-winning creative head has also been recognised at Cannes Lions, One Show, IAB MIXX and New York Festivals, among others, and has a long history working with blue chip clients including Microsoft, Nokia, Volkswagen, Bentley, MARS and P&G Pantene. With a masters degree in e-commerce and internet computing, Chan is particularly passionate about designing and deconstructing change, and joined the ranks of revered TEDx speakers to share his thoughts on the subject at TEDx Lujiazui in 2016. Prior to joining DDB, Chan co-founded experimental start-up 123Jump, prototyping immersive Internet of Things (IoT) experiences for brands.
Speaking of the landmark appointment designed to bolster Tribal and DDB China’s digital and technical expertise, Mok said, “Danny is the perfect fit for our DDB China family. Given our similar backgrounds and shared passion for technology, we are 100% aligned in how to evolve DDB and Tribal into a new digital model. I really admire Danny’s energy and work ethic, and his unwavering commitment to drive the integration of technology into communications.”
Added Chan, “I thrive on challenging myself, and joining Danny and his management team at DDB China was an irresistible prospect. We have exciting plans to really uplift the agency’s digital capabilities and position DDB at the forefront of tech innovation in China.”