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BETC Paris adds new creative talent

PARIS – Following its move in its new office building, Les Magasins généraux, in July 2016, BETC pursues its transition. Still willing to keep its creative and innovative edge, the ad agency announces the hire of six new creatives, who will work under the creative leadership of Stephane Xiberras, President and Executive Creative Director of BETC Paris: Alexis Benoit, Stephan Schwarz & Jacques Decazes, David Derouet and Axel Orliac & Laurent Dravet.

The arrival of these new creative teams aims to reinforce the leadership of BETC Paris into the realms of creation, production, and innovation.

Alexis Benoit (Senior Copywriter)


Alexis Benoit spent time in great agencies, such as CLM BBDO, DDB Paris and Deutsch Los Angeles. At BETC, he will be teaming up with Eric Astorgue (Senior Art Director / Creative Director).

His work has being recognized at numerous ad award shows : Cannes Lions (Gold), Clio Awards (Grand Prix) and D&AD (Yellow Pencils).

Stephan Schwarz (Senior Copywriter) & Jacques Decazes (Senior Art Director)

Stephan Schwarz, worked on the advertiser side for fifteen years, where he ended up at the position of VP Communication. He then moved agency side at Change, where he began his creative partnership with Jacques Decaze, who had sold his digital creative studio to the company. Together, they then moved to Herezie, before coming back to Change as digital creative heads.

Their work has earned them accolades at the Cristal Festival (Bronze) and at Awwwards (Site Of The Day).

David Derouet (Senior Art Director)

David Derouet started his advertising career at Y&R Paris, before working at devarrieuxvillaret, BBDP&Fils, V/DDB Paris, and Australie.

At BETC, David Derouet will be working alongside Adrian Skenderovic (Copywriter).

His work was awarded at the Cannes Lions (Gold for Water Talks, Bronze for Abbe Pierre Foundation).

Axel Orliac (Senior Creative) & Laurent Dravet (Senior Creative)

Axel Orliac and Laurent Dravet have experience in several advertising agencies, such as TBWA\Paris, Leo Burnett Paris, CLM BBDO Paris, Publicis Conseil and Y&R Paris.

They were named « Best Young Creatives » in 2000 by French ad trade magazine Stratégies.

Their work has earned them more than thirty international prizes, such as 4 awards at the Cannes Lions.

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