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Digital marketing solutions provider e-Dialog names CTO

ASIA-PACIFIC – SINGAPORE, MAY 25, 2011 – e-Dialog, a proven provider of integrated digital marketing solutions within the GSI Commerce Global Marketing Services division, today announced that it has named Christian Wright as its Chief Technology Officer (CTO), effective immediately.
As CTO, Wright is responsible for the overall direction and execution of all global technology functions. He will focus on developing the next generation of full- and self-service multichannel solutions for e-Dialog’s clients and prospects. Wright will also work to further integrate e-Dialog technology into other GSI Global Marketing Services companies, including Fetchback, ClearSaleing, M3 Mobile and MBS Insight. The collaborative effort will create an integrated and comprehensive set of interactive marketing solutions that drive cross-channel customer acquisition, conversion and loyalty.
Wright joins e-Dialog from Alterian, a respected provider of cross-channel customer engagement solutions, where he served as chief solutions officer, managed services. During his tenure at Alterian, Wright led the design and development of the company’s on-demand solutions. Prior to Alterian, he was CTO and SVP of Merkle’s Enterprise Technology Group, where he led technical innovation and solution design.
“e-Dialog and our clients will benefit greatly from Christian’s extensive background in driving, building and managing global digital marketing solutions teams,” commented Joe Gagnon, president of e-Dialog. 
Commented Christian Wright, who will report directly to Gagnon, “I am excited about the opportunity to help the company further develop multichannel solutions that create measurable value and drive growth for our clients.”

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